Tipping the Market in Your Favor

Tipping the Market in Your FavorFanning the flames ignited by word-of-mouth marketing.

In 1996, laser vision correction was hardly known beyond the circles of eye care professionals and a few thousand patients. In October 1999, however, LASIK became known to all as Tiger Woods’ became the most famous pair of eyes among more than one million that had undergone the procedure. The skyrocketing awareness of LASIK between those two dates occurred without any organized promotional launch or national media effort…

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