The Market Has Moved

The Market Has MovedIn order to ensure that LASIK becomes a fixture and not a fad, surgeons must bring “high touch” into balance with “high tech. ”

Many refractive surgeons I encounter are befuddled by the market’s lack of growth in procedural volumes over the past several years. Having recently moved across town to a new house, I find myself in a daze that I think is similar to the confusion these surgeons feel. The day to-day activities are the same, but I’m starting from a different location, which can be unsettling. I think of the current refractive surgery marketplace in the same way. With 2 consecutive down years now behind us, it’s clear that the refractive market has moved to a new address…

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