Turn Your Practice “Inside Out”

Turn Your Practice Changing your marketing focus from extensive media campaigns to superior customer service may reverse sinking LASIK volumes.

The US refractive market seems to be caught in a holding pattern. Doctors and industry people are sniffing around for answers as to why procedural volumes are down and consumer interest does not seem to be growing. We tend to point our fingers at big external factors, such as negative publicity and an economic slump, which have reinforced the challenges of marketing…

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