The Perils of Price Advertising

The Perils of Price AdvertisingCheaper is not better.

I get nauseous every time I see or hear an ad for LASIK that talks about the price: “Call now for our$699 special, ” or, “For a limited time, you can get both eyes treated for the price of one, ” and so on. It’s hard to think of this incredible procedure being bandied about in the same fashion as mattresses, long distance phone service, and fast food…

Download the full article