Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

Abstract:

Objective: To understand the impact of the use of Femtosecond laser technology on the procedure volume and pricing within refractive practices across the United States.

Methods: Formal interviews were conducted with the key surgeon and/or business manager of 32practices nationwide using the INTRALASE® FS Laser to create lamellar flaps as part of the LASIK procedure…

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Change, Anyone?

Change, Anyone?Making changes is a difficult task, especially if you go it alone.

For nearly 2 years, I’ve had the privilege of offering commentary on the changes in marketing and customer service that providers must make in order for refractive surgery to gain mainstream acceptance. As refractive technology reaches a new peak with fully customized solutions, the focus of physicians’ efforts should increasingly shift toward marketing…

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Measuring the Impact of Femtosecond LaserTechnology on Procedure Volume and Pricing

Intra Lase Survey 2003Abstract:

Objective:Tounderstand the impact of the use ofFemtosecond laser technology on the procedure vol-ume and pricing within refractive practices across theUnited States.

Methods:Formal interviews were conducted withthe key surgeon and/or business manager of 32practices nationwide using the INTRALASE®FSLaser to create lamellar flaps as part of the LASIKprocedure…

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The Technology Trap

The Technology TrapMarketing your technology is risky business.

Technology. Just hearing the word conjures up images ranging from The Jetsons and the electronic pet, Meow-Chi (one of my child’s new toys), to the wonders of genome sequencing and nanomuscle motors. Technological innovation has kept millions of us enthralled with the newest, the neatest, and the next…

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