PREMIUM PRACTICE TODAY: What Sets Us Apart?

PREMIUM-PRACTICE-TODAY-What-Sets-Us-Apart

One of these things is not like the others.

Since the dawn of refractive surgery, ophthalmic surgeons who depended at least partially on out-of-pocket payments had to establish fair yet competitive pricing and have a system in place to ensure timely compensation. As the business of performing elective ophthalmic surgery evolves, cataract and refractive surgeons can look to cosmetic surgeons, aesthetic dermatologists, maxillofacial surgeons, and others to learn how to flourish in the self-pay environment…

 

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PREMIUM PRACTICE TODAY: Time, Travel, and All That Jazz: the Things We Value Most

PREMIUM-PRACTICE-TODAY-Time-Travel-and-All-That-Jazz-the-Things-We-Value-Most

Making smart financial choices has enabled these surgeons to enjoy the fruits of their labors.

Successful surgeons who have made the right moves through tough times are rewarded with loyal patients, steady referrals, and a healthy bot-tom line. This article explores how a handful of them are enjoying the perks of success in their downtime…

 

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FEMTO Survey

RESULTS:  Spring 2013 Survey of Surgeons Using the Femtosecond Laser in Cataract Surgery

 

Click below to watch the presentation of findings from the first-ever survey of surgeons using the laser in cataract surgery.

Permission to Use Slides: If you would like a copy of the slides in this presentation, please  press below button  – Laser Cataract Survey Results | Download Slides.

Laser Cataract Survey Results | Download Slides

  

 


 

Spectacle CTA_2013

PREMIUM PRACTICE TODAY: Lights, Camera, Action

PREMIUM-PRACTICE-TODAY-Lights-Camera-Action

When physicians are in the spotlight, the show must go on, but patients come first.

Every weekday afternoon, when television viewers tune in to the nationally syndicated program The Doctors, they get a virtual house call from specialists in a variety of fields. When ocular health is on the docket, Southern California cataract and refractive surgeons Jonathan Ramin Pirnazar, Brian Boxer Wachler, and Robert Maloney are among the ophthalmologists called on by the show’s producers…

 

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PREMIUM PRACTICE TODAY: Walk this Way

PREMIUM-PRACTICE-TODAY-Walk-this-Way

Following in the footsteps of specialties that have a retail component can put premium practices on a profitable path.

With 12,000 Americans turning 50 years of age every day, you would think that the “if you build it they will come” strategy would be all it should take to attract premium IOL patients. Nothing could be further from the truth. As cosmetic surgeons, dermatologists, and other practitioners in medical specialties that have a retail component have learned, when services are partially or completely paid for out of pocket—even if demographic trends make for a fertile marketplace—market share needs to be cultivated…

 

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