PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations


Advanced Internet marketing consists of more than just a pretty page.

It takes more than a passing acquaintance with Internet marketing strategies to thrive in today’s competitive refractive cataract surgery market. Even if you have a tech-savvy staff or consultants dedicated to your practice’s electronic marketing initiatives, it still helps to have an appreciation of search engine optimization, Google+, and call-to-action terms…


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Creating Headroom for Growth

Creating Headroom for GrowthCost cutting is not always the best answer.

Quick—what’s the eight-letter name of the monster haunting most physicians? If you guessed o-v-e-r-h-e-a-d, you’re right. Typically, overhead is described similarly to a sci-fi monster: it shows up at the worst times, is difficult to control, and never goes away. Strategies for taming this beast were not included on your MCATs or found anywhere during your residency…

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