SEO vs SEM: Which will serve you better?

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In 2012, JAMA published a survey involving 2137 people exploring their views on physician rating sites, and how influential those ratings were to them in selecting a physician. Of those surveyed, 19% considered a physician’s rating very important; 40% thought it somewhat important; and 41% thought the ratings not important…

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PREMIUM PRACTICE TODAY: Smart Telephone Behavior


Press 1 if you think patients should receive prompt, personal attention when they call your practice.

Every day, eye surgeons and practice administrators intent on expanding their share of the premium IOL market make critical decisions about website development, social networking strategies, and search engine optimization tactics. The common element in all of these relatively recent communication initiatives is the tried-and-true telephone…


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