Retail Pricing in Refractive Surgery, Part III

Retail Pricing in Refractive Surgery, Part IIISigns of a turnaround.

Three years ago, I became deeply concerned about the lowering of LASIK retail prices, and I wrote an article1 to try to shed some light on the issue of pricing and how it relates to consumers’ adoption of LASIK. The key points of the article could be summarized as follows:

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Retail Pricing in Refractive Surgery Part II

Retail Pricing in Refractive Surgery Part IIHow discounting has hurt physician providers.

Last fall, I detailed how trends toward lower retail pricing in refractive surgery had thus far failed to expand overall demand for LASIK procedures at the consumer level. This article aims to quantify the impact that price discounting has had on the short-term financial health of refractive surgery providers in the US market…

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Retail Pricing in Refractive Surgery

Retail Pricing in Refractive SurgeryLower prices have failed to boost market demand.

Since the first FDA approval of refractive surgery in late 1995, there has been a great deal of debate over the pricing issue, and many providers have assumed that price is the key factor in a prospective patient’s decision-making process. Implicit in this assumption is a belief that, the less something costs, the more of it you will sell…

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