PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue


Diversifying your practice only works if the strategy benefits your patients.

Diversifying your practice by incorporating value-added services can grow cataract and refractive surgery practices. The term value-added services refers to treatment options that complement the core service offerings of a company or medical practice but that are not vital to the core model of the enterprise. ..


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Impact of ORA on Refractive Cataract Surgery and the Premium Channel Offering

Impact of ORA on Refractive Cataract Surgery and the Premium Channel Offering

Intraoperative Aberrometry, a term describing the use of a wavefront-sensing device during cataract surgery, has been available in the US since 2008. First commercialized as the ORange® System, developer WaveTec Vision (Aliso Viejo, CA), has continued to develop the technology through a series of software and hardware modifications to improve utility of the device during cataract surgery…

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PREMIUM PRACTICE TODAY: Lights, Camera, Action


When physicians are in the spotlight, the show must go on, but patients come first.

Every weekday afternoon, when television viewers tune in to the nationally syndicated program The Doctors, they get a virtual house call from specialists in a variety of fields. When ocular health is on the docket, Southern California cataract and refractive surgeons Jonathan Ramin Pirnazar, Brian Boxer Wachler, and Robert Maloney are among the ophthalmologists called on by the show’s producers…


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PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations


Advanced Internet marketing consists of more than just a pretty page.

It takes more than a passing acquaintance with Internet marketing strategies to thrive in today’s competitive refractive cataract surgery market. Even if you have a tech-savvy staff or consultants dedicated to your practice’s electronic marketing initiatives, it still helps to have an appreciation of search engine optimization, Google+, and call-to-action terms…


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