You’re Wasting Your Time – Increasing Efficiency In The Refractive Practice

You’re Wasting Your Time - Increasing efficiency in the refractive practice.

Most of what has been written on refractive surgery has focused on making the practice (surgeon, staff, marketing) more effective. Given the size of refractive surgery’s opportunity and the relatively low penetration thus far relative to the market’s potential, focusing on effectiveness makes sense. That is, we need to explore ways to make refractive surgery more attractive to more of the population. Of equal value to a practice’s effectiveness is the concept of practice efficiency…

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Building the Foundation for a Successful Lens-Based Refractive Practice

Building the Foundation for a Successful Lens-Based Refractive Practice

Now that we have officially crossed over into the era of refractive surgery, in which corneal treatment is joined by lenticular approaches, I think it’s important to look back over the past decade for lessons we can learn. Although LASIK has become the most frequently performed elective surgical procedure in the US, even the optimist in me is somewhat disappointed by the fact that it has penetrated only a small percentage of the target population…

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2006: The Year of Quality

2006: The Year of QualityPutting best practices to work in refractive surgery.

The year 2006 marks the Year of the Dog in the Chinese Calendar, and celebrations will begin later this month as part of the Chinese New Year, a tradition that dates back thousands of years. For this column, 2006 is going to be the Year of Quality. Throughout the coming 12 months, I will devote this space to helping you define, explore, and apply what it means to have a high-quality refractive practice…

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Refractive Surgeons and the X-Factor

Refractive Surgeons and the X-FactorHow confidence plays a role in attracting patients to your practice.

This editorial is the last in a three-part series adapted from the recent lecture, “Ways to Stop Undervaluing Your Services, ”that the author presented at the 2004 ASCRS meeting. In the process of observing refractive surgeons and their practices, I am constantly searching for factors that distinguish more successful practitioners from their less successful counterparts. Historically, the No. 1factor that correlates with success is attitude…

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How IntraLase Technology is Impacting the Refractive Practice

How IntraLase Technology is Impacting the Refractive Practice

One year ago, SM2 Consulting conducted a survey of IntraLase® (IntraLase Corp., Irvine, CA) customers to understand the impact of their laser technology on procedure volumes and pricing. Results indicated that through March of 2003, IntraLase customers were outperforming industry averages for procedure volume and pricing and had demonstrated an improvement over their own performance prior to acquiring IntraLase technology…

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