Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

Abstract:

Objective: To understand the impact of the use of Femtosecond laser technology on the procedure volume and pricing within refractive practices across the United States.

Methods: Formal interviews were conducted with the key surgeon and/or business manager of 32practices nationwide using the INTRALASE® FS Laser to create lamellar flaps as part of the LASIK procedure…

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Change, Anyone?

Change, Anyone?Making changes is a difficult task, especially if you go it alone.

For nearly 2 years, I’ve had the privilege of offering commentary on the changes in marketing and customer service that providers must make in order for refractive surgery to gain mainstream acceptance. As refractive technology reaches a new peak with fully customized solutions, the focus of physicians’ efforts should increasingly shift toward marketing…

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Measuring the Impact of Femtosecond LaserTechnology on Procedure Volume and Pricing

Intra Lase Survey 2003Abstract:

Objective:Tounderstand the impact of the use ofFemtosecond laser technology on the procedure vol-ume and pricing within refractive practices across theUnited States.

Methods:Formal interviews were conducted withthe key surgeon and/or business manager of 32practices nationwide using the INTRALASE®FSLaser to create lamellar flaps as part of the LASIKprocedure…

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Dare To Be Different

Dare to Be DifferentIs all LASIK created equal?

There’s a problem with how LASIK is being perceived by the public. It’s gone from being thought of as a miracle to becoming a generic commodity product. It seems like providers have been “dumbing down” the benefits and risks of the procedure to the point where the public thinks LASIK is the same procedure no matter who performs it…

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The Perils of Price Advertising

The Perils of Price AdvertisingCheaper is not better.

I get nauseous every time I see or hear an ad for LASIK that talks about the price: “Call now for our$699 special, ” or, “For a limited time, you can get both eyes treated for the price of one, ” and so on. It’s hard to think of this incredible procedure being bandied about in the same fashion as mattresses, long distance phone service, and fast food…

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