Retail Pricing in Refractive Surgery, Part III

Retail Pricing in Refractive Surgery, Part IIISigns of a turnaround.

Three years ago, I became deeply concerned about the lowering of LASIK retail prices, and I wrote an article1 to try to shed some light on the issue of pricing and how it relates to consumers’ adoption of LASIK. The key points of the article could be summarized as follows:

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How IntraLase Technology is Impacting the Refractive Practice

How IntraLase Technology is Impacting the Refractive Practice

One year ago, SM2 Consulting conducted a survey of IntraLase® (IntraLase Corp., Irvine, CA) customers to understand the impact of their laser technology on procedure volumes and pricing. Results indicated that through March of 2003, IntraLase customers were outperforming industry averages for procedure volume and pricing and had demonstrated an improvement over their own performance prior to acquiring IntraLase technology…

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Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

Abstract:

Objective: To understand the impact of the use of Femtosecond laser technology on the procedure volume and pricing within refractive practices across the United States.

Methods: Formal interviews were conducted with the key surgeon and/or business manager of 32practices nationwide using the INTRALASE® FS Laser to create lamellar flaps as part of the LASIK procedure…

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Retail Pricing in Refractive Surgery Part II

Retail Pricing in Refractive Surgery Part IIHow discounting has hurt physician providers.

Last fall, I detailed how trends toward lower retail pricing in refractive surgery had thus far failed to expand overall demand for LASIK procedures at the consumer level. This article aims to quantify the impact that price discounting has had on the short-term financial health of refractive surgery providers in the US market…

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Measuring the Impact of Femtosecond LaserTechnology on Procedure Volume and Pricing

Intra Lase Survey 2003Abstract:

Objective:Tounderstand the impact of the use ofFemtosecond laser technology on the procedure vol-ume and pricing within refractive practices across theUnited States.

Methods:Formal interviews were conducted withthe key surgeon and/or business manager of 32practices nationwide using the INTRALASE®FSLaser to create lamellar flaps as part of the LASIKprocedure…

Download the full article