A marketing plan that hinges on listening

Despite more than a decade of commercial availability, premium IOLs have not attracted their target audience, the patient-consumer who wants to see without glasses for most to all activities following surgery. According to Market Scope, market penetration has not gone beyond 10%…

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PREMIUM PRACTICE TODAY: Ethics and Elective Eye Care


Premium lenses and refractive lens exchange potentially increase the medicolegal risk for surgeons.

Premium IOLs and laser cataract surgery, as well as other elective and semielective advances, provide additional benefits to patients but also additional costs. For the surgeon, these developments offer the opportunity to better satisfy patients and grow his or her practice, but they also pose unique challenges that can blur the ethical boundaries that were once clearly etched…


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PREMIUM PRACTICE TODAY: Taking the Pulse of Elective Eye Care


Being in the “elective” mindset is quite different from being in the insurance mindset.

There are specialties dedicated to elective procedures, there are specialties dedicated to insurance-covered procedures, and then there is ophthalmic surgery, which straddles the two spheres not only within the same practice but increasingly within the same procedures…


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Making the most of economic trends.

When you were working 36-hour residency shifts or lobbying for that coveted cornea fellowship, odds are you did not feel an affinity toward the average small-business owner. After a decade or more in practice, however, you are probably as attuned to the challenges of entrepreneurship as you are to those of anterior segment surgery…


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Ophthalmology attracts innovators like nectar attracts bees.

Big ideas and the innovators who conceived them built the subspecialty that is widely known today as refractive cataract surgery. Giants of surgery—like Charles Kelman, who essentially reinvented cataract surgery with the development of phacoemulsification, José Barraquer, who was responsible for…


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