Retail Pricing in Refractive Surgery Part II

Retail Pricing in Refractive Surgery Part IIHow discounting has hurt physician providers.

Last fall, I detailed how trends toward lower retail pricing in refractive surgery had thus far failed to expand overall demand for LASIK procedures at the consumer level. This article aims to quantify the impact that price discounting has had on the short-term financial health of refractive surgery providers in the US market…

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Refractive Surgery: Looking Ahead

Refractive Surgery: Looking AheadA glimpse into the past helps avoid future mistakes.

Along with all the great successes in refractive surgery so far, there have been sizable mistakes that have slowed down physician and consumer acceptance of refractive procedures. This column will look at some of the dynamics concerning this young industry and explore how mistakes of the past—many of which are marketing-related—can be better understood and avoided in the future…

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