Physician, know thyself before hiring


A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties…

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SEO vs SEM: Which will serve you better?

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In 2012, JAMA published a survey involving 2137 people exploring their views on physician rating sites, and how influential those ratings were to them in selecting a physician. Of those surveyed, 19% considered a physician’s rating very important; 40% thought it somewhat important; and 41% thought the ratings not important…

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The EHR Jungle: Survival of the Fittest


In all my years working with technologies to help ophthalmologists enhance their practice of medicine, I have never seen anything quite like the process of transitioning from paper to digital medical records. In my consulting practice, I have worked with several electronic health record (EHR) companies, most recently Medflow…

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PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue


Diversifying your practice only works if the strategy benefits your patients.

Diversifying your practice by incorporating value-added services can grow cataract and refractive surgery practices. The term value-added services refers to treatment options that complement the core service offerings of a company or medical practice but that are not vital to the core model of the enterprise. ..


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PREMIUM PRACTICE TODAY: Tech Talk: Know When to Hold ’em, Know When to Fold ’em


Making tough equipment and technology choices.

When it comes to running a medical practice, business acumen is certainly important. When it comes to operating a successful premium practice that consistently exceeds the expectations of even the most discriminating patients, the ability to make tough business decisions is paramount…


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