Measuring the Impact of Femtosecond LaserTechnology on Procedure Volume and Pricing

Intra Lase Survey 2003Abstract:

Objective:Tounderstand the impact of the use ofFemtosecond laser technology on the procedure vol-ume and pricing within refractive practices across theUnited States.

Methods:Formal interviews were conducted withthe key surgeon and/or business manager of 32practices nationwide using the INTRALASE®FSLaser to create lamellar flaps as part of the LASIKprocedure…

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The Marketing Challenges of Customized Ablation

The Marketing Challenges of Customized AblationCustomized ablation is a whole new game that requires a new way of thinking for most refractive surgeons.

There’s a lot of buzz in the ophthalmic profession about customized ablation. As we enter the next era in laser vision correction, there will be new challenges in building greater market penetration among consumers. The approvals of customized treatments represent an incredible opportunity for refractive surgeons to grow their businesses and the entire surgical category…

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