Is LASIK Dead?

Is LASIK Dead?A long-term perspective on this elective surgical procedure.

I have had the privilege to help commercialize laser vision correction for nearly 2 decades, beginning with the excimer laser’s FDA clinical trials and the international experience of the early 1990s…

Tags: , , , , , , , , ,

Download the full article


 

Future Growth in LASIK: Understanding and Reaching Generation Y

Future Growth in LASIK: Understanding and Reaching Generation Y

Since its commercial introduction to the US in 1995, Laser Vision Correction has evolved significantly in terms of technology and technique. Today, refractive surgeons agree that the procedure now available to consumers, called the iLASIK™ procedure(the combination of the Advanced CustomVue® Procedure and the IntraLase® Method of flap creation), is far superior to the technology and technique used in the first years following the initial FDA approval…

Download the full article


 

IntraLase’s International Expansion A Growing Global Presence

IntraLase's International Expansion A Growing Global Presence

Twenty years after laser vision correction was first performed, the technology utilized in the procedure today has improved dramatically to make the procedure (now known as “LASIK”) even safer and better than before. One of the key transitions currently underway in many markets is in how the corneal flap is created, moving from a “bladed” approach with traditional microkeratomes to an “all laser” approach utilizing the femtosecond laser as well as the excimer…

Download the full article


 

Tipping the Market in Your Favor

Tipping the Market in Your FavorFanning the flames ignited by word-of-mouth marketing.

In 1996, laser vision correction was hardly known beyond the circles of eye care professionals and a few thousand patients. In October 1999, however, LASIK became known to all as Tiger Woods’ became the most famous pair of eyes among more than one million that had undergone the procedure. The skyrocketing awareness of LASIK between those two dates occurred without any organized promotional launch or national media effort…

Download the full article