The Experience Is the Marketing

The Experience Is the MarketingSurgeons need to shift their focus to attract patients.

Throughout 2007 I have highlighted companies whose products and services excel in their respective industries via my column and in various other articles for Cataract & refractive Surgery Today. My editorials took us well outside the ophthalmic industry to see what one can learn from personal music players, gourmet coffee, warehouse shopping, fine dining, charitable giving, video gaming, and even outdoor adventures…

Download the full article


The Wii and Mii

The Wii and MiiWhat experience-based products teach about breaking the mold on industry growth.

When first introduced last year by Nintendo of America, Inc. (Redmond, WA), the Wii (pronounced we) videogame console didn’t attract much attention. Hard-core video gamers, the customer base that drives the industry, had come to expect higher-resolution graphics and faster processing speeds such as those offered by the Xbox 360 (Microsoft Corporation, Redmond, WA) and Playstation 3 (Sony Computer Entertainment America, Inc. , Foster City, CA)…

Download the full article


Consolidation Within the Ophthalmic Industry

Consolidation Within the Ophthalmic IndustryThe good, the bad, and the ugly.

The past several years have brought a wave of consolidation to the ophthalmic industry, primarily in the form of acquisitions. This activity heated up even more in the first half of 2007with these major announcements: Advanced Medical Optics, Inc. (Santa Ana, CA), completed its acquisitions of IntraLase Corp. (Irvine, CA) and Wavefront Sciences, Inc. (Albuquerque, NM); Bausch & Lomb (Rochester, NY) made a strategic investment in AcuFocus, Inc. (Irvine, CA), for presbyopia correcting technology;

Download the full article


Bon Appétit

Bon AppétitWhat surgeons can learn from the dining experience.

When Danny Meyer enters a restaurant, he knows in a matter of seconds whether the experience is going to be exceptional or not by observing two things: is the staff focused on their work, and are they having fun with each other? Meyer knows what he’s looking for. He is the founder and co-owner of eleven establishments in New York City, including the top Zagat-rated Union Square Cafe and Gramercy Tavern…

Download the full article


A Diagnosis for the Future of Refractive IOLs

A Diagnosis for the Future of Refractive IOLsAn assessment of the growth and evolution of the industry.

Across ophthalmology, there has been a good deal of excitement about the potential of the refractive IOL to revolutionize the outcomes surgeons can offer patients. There has also been a lot of disappointment, relative to expectations, about the number of implantation surgeries performed since the first commercialization of the lenses. This article attempts to explain what is happening and why as well as what the future could hold…

Download the full article