Intralase: Coming of Age

Intralase: Coming of AgeHow femtosecond technology impacts the business side of refractive surgery.

This is the third in a series of articles that highlights results from market studies on topics of interest to refractive surgeons. These studies comprise original research conducted by SM2 Consulting of Pleasanton, California. Since its debut 10 years ago, LASIK has undergone numerous refinements in technology and technique…

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The Early Adopter of Refractive Surgery

The Early Adopter of Refractive SurgeryWhy meeting the needs of today’s patients is critical to building the future market.

Refractive surgery providers spend a lot of guesswork trying to determine the size of the consumer market for LASIK. Although this effort is admirable, judgments are often made based on data that can be misleading, such as current or past procedural volumes, the population in the market area surrounding the practice, a recent positive (or negative) national news story, or marketing tactics employed by other providers. These local impressions are difficult to validate and often don’t reflect what is going on in markets in other areas of the country…

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The Early Adopter of Refractive Surgery

The Early Adopter of Refractive SurgeryWhy meeting the needs of today’s patients is critical to building the future market.

refractive surgery providers spend a lot of guesswork trying to determine the size of the consumer market for LASIK. Although this effort is admirable, judgments are often made based on data that can be misleading, such as current or past procedural volumes, the population in the market area surrounding the practice, a recent positive (or negative) national news story, or marketing tactics employed by other providers…

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Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

Measuring the Impact of Femtosecond Laser Technology on Procedure Volume and Pricing

Abstract:

Objective: To understand the impact of the use of Femtosecond laser technology on the procedure volume and pricing within refractive practices across the United States.

Methods: Formal interviews were conducted with the key surgeon and/or business manager of 32practices nationwide using the INTRALASE® FS Laser to create lamellar flaps as part of the LASIK procedure…

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