Intralase: Coming of Age

Intralase: Coming of AgeHow femtosecond technology impacts the business side of refractive surgery.

This is the third in a series of articles that highlights results from market studies on topics of interest to refractive surgeons. These studies comprise original research conducted by SM2 Consulting of Pleasanton, California. Since its debut 10 years ago, LASIK has undergone numerous refinements in technology and technique…

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The Marketing Challenges of Customized Ablation

The Marketing Challenges of Customized AblationCustomized ablation is a whole new game that requires a new way of thinking for most refractive surgeons.

There’s a lot of buzz in the ophthalmic profession about customized ablation. As we enter the next era in laser vision correction, there will be new challenges in building greater market penetration among consumers. The approvals of customized treatments represent an incredible opportunity for refractive surgeons to grow their businesses and the entire surgical category…

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