Retail Pricing in Refractive Surgery

Retail Pricing in Refractive SurgeryLower prices have failed to boost market demand.

Since the first FDA approval of refractive surgery in late 1995, there has been a great deal of debate over the pricing issue, and many providers have assumed that price is the key factor in a prospective patient’s decision-making process. Implicit in this assumption is a belief that, the less something costs, the more of it you will sell…

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