Finding the Antidote to Low-Priced LASIK

Finding the Antidote to Low-Priced LASIKIt’s time to rediscover the meaning of adding value.

For several years now, my monthly column has been battling the notion that low-priced LASIK could restore or revitalize interest among consumers to undergo the procedure. Most providers who have tried to grow their business through a lower price point have failed entirely or have succeeded only in robbing patients from other providers…

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