The World of Ice cream and Enhancing the Customer Experience
July is ice cream month, and this frozen delicacy illustrates the history of economic progress and how the value for an offering can increase over time.
I’ve noticed ice cream taking a definite upscale turn lately, as evidenced by five ice cream trends noted in the LATEST ISSUE of Sunset Magazine.
More than just a fun food, ice cream has some lessons for us, as shown in this video originally published last summer. This video shows examples of customization, celebration and acknowledgement of customers…all ideas you can bring to your practice or business. Most are simple and cost little to implement, yet can have a big impact on the customer experience.
Those of you who are part of the LASIK community will enjoy this brief show of winners from the Logo-a-Gogo contest held in the summer of ’99. Over 125 surgeons’ practices showed how they were using the VISX logo to promote LASIK and the One Millionth VISX laser procedure performed in the United States. From Nashville to the Hollywood Hills.
Eliminating Negative Cues in the Healthcare Environment
Shareef Mahdavi suggests taking inventory of sensory perceptions to gain insight into the patient’s experience in your practice. By objectively analyzing the surroundings, you can eliminate negative cues.
Environments in Healthcare tend to be very bland and/or very generic. Shareef Mahdavi shows how the use of sensory assessments, to eliminate negative cues in the environment, can markedly reduce patients’ no-shows and appointment cancellations leading to increase revenue.
Shareef Mahdavi discusses how to have the greatest impact on patients by creating noteworthy experiences. “Refractive surgeons should take a
look at how they literally ‘stage’ the various patient experiences in their practices.”