Building a World-Class Refractive Practice
This event brings two dynamic teachers on stage together: John DiJulius, THE Authority on World-Class Customer Experience, and Shareef Mahdavi, Refractive Industry Expert.
John and Shareef teach clients how to increase the value of their offering (and stop “giving it away”) by paying attention to what people really want — an “above and beyond” customer experience that extends beyond a laser or IOL procedure. This is a critical component to refractive surgery practices that want to differentiate their offering rather than lower their prices due to competitive pressures.
Date: November 2008 – Length | 6:42 minutes