Facts Matter

My early view on world progress was governed by what I was told at the dinner table most nights – “finish your dinner; kids in China and Africa are starving.”   This common parental refrain was from an earlier perspective that there were two types of countries:  industrialized and developing.  

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Tee Time provides answers to specific pain points within medical practices each month. Through this newsletter, we’ll offer advice and solutions from companies that have been reviewed and evaluated by SM2 Strategic.

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Private Equity Update for Retinal Physicians

Having spent several decades advising ophthalmologists on how to be better and smarter in growing their practices, it came as no surprise that many doctors were both amazed and confused as private equity firms (PE) began buying ophthalmic practices and paying large sums in the process, far outstripping any valuation offered upon retirement by a younger associate or another practice in the community. 

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A marketing plan that hinges on listening

Despite more than a decade of commercial availability, premium IOLs have not attracted their target audience, the patient-consumer who wants to see without glasses for most to all activities following surgery. According to Market Scope, market penetration has not gone beyond 10%…

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