Humphrey Field Analyzer HFA3:Improving on a Standard

HFA3_Zeiss

The Humphrey Field Analyzer was first launched in 1984 as a means of automating the accurate yet arduous Goldmann manual kinetic perimetry test used to measure defects in the visual field. Over the years, the HFA has become the standard method used to assess and monitor visual field loss. Over 45,000 units are in use worldwide, providing clinicians with a standard platform for measuring, analyzing and communicating test results…

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PREMIUM PRACTICE TODAY: Ethics and Elective Eye Care

PREMIUM-PRACTICE-TODAY-Ethics-and-Elective-Eye-Care

Premium lenses and refractive lens exchange potentially increase the medicolegal risk for surgeons.

Premium IOLs and laser cataract surgery, as well as other elective and semielective advances, provide additional benefits to patients but also additional costs. For the surgeon, these developments offer the opportunity to better satisfy patients and grow his or her practice, but they also pose unique challenges that can blur the ethical boundaries that were once clearly etched…

 

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PREMIUM PRACTICE TODAY: Social Media Update

PREMIUM-PRACTICE-TODAY-Social-Media-Update

Common sense in social networking: there’s no app for that.

Social media has cemented itself in the infrastructure of society and made serious inroads into health care. Almost 90% of physicians use at least one site for personal needs and more than 65% for professional purposes, according to “Doctors, Patients & Social Media,” a QuantiaMD report….

 

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When Mayday Becomes Payday

One of the trickiest issues with technology is how to effectively support customers.    This can be as simple as helping customers recover their login to a password protected website or as complicated as setting up a new home entertainment system.

 

Today,  Amazon chief Jeff Bezos unveiled Mayday, a really cool approach to tackling this issue.  When you press a special “Mayday” button on their Kindle tablet, a live person appears in a video screen to help.  Within 15 seconds.  And they can takeover your screen and help you through whatever is frustrating you.     This is a game changer, and I applaud whoever came up with the name.  It is just perfect for this customer support application.

 

While Apple offers a similar service, it’s cumbersome (you need to call or  go to a specific support site) and it’s expensive (you need either an extended support package or be prepared to pay forty bucks for the call).    With Amazon, it’s included;  you just need to be on a wifi network.   The thought of pressing a button on a tablet and presto! – someone appears.  I couldn’t help but be reminded of The Great Gazoo appearing on the Flintsones, only this time being helpful rather than mischievous.

So, what do are you doing to go the extra distance in supporting your customers?   That same video technology is widely available via Skype, Facetime, and other free platforms.  Even further down the technology ladder, how many of you provide your cell phone to your customers?  I know several outstanding surgeons who have it on their business cards and provide them to patients just in case.   These surgeons tell me it instills great confidence and is rarely abused.

 

Regardless of the technology or tool being used, being accessible to customers with a human touch in the digital age is a clear winner.  I bet lots of people are going to be buying their parents a new Kindle for the holidays, especially knowing that live help is just one button away.

 

Note:  Click here if you want to read the full Mayday article:

 

http://www.usatoday.com/story/tech/columnist/baig/2013/09/24/amazon-bezos-mayday-to-tackle-tech-support/2858471/