A marketing plan that hinges on listening

Despite more than a decade of commercial availability, premium IOLs have not attracted their target audience, the patient-consumer who wants to see without glasses for most to all activities following surgery. According to Market Scope, market penetration has not gone beyond 10%…

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Branding: The Promise of an Experience

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When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned…

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SEO vs SEM: Which will serve you better?

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In 2012, JAMA published a survey involving 2137 people exploring their views on physician rating sites, and how influential those ratings were to them in selecting a physician. Of those surveyed, 19% considered a physician’s rating very important; 40% thought it somewhat important; and 41% thought the ratings not important…

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Head-to-Head Comparative Study of Two Optical Biometric Devices in Modern Cataract Surgery

Today’s cataract surgeon has adopted non-contact optical biometry as the standard of care in performing IOL calculations. While modern formulae incorporate multiple variables as part of their calculations, Axial Length and Keratometry readings continue to be the inputs that are most influential in determining IOL power. Some of the newer generation formulas such as Holladay 2 and Olsen now incorporate more elements to help increase accuracy….

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PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

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Advanced Internet marketing consists of more than just a pretty page.

It takes more than a passing acquaintance with Internet marketing strategies to thrive in today’s competitive refractive cataract surgery market. Even if you have a tech-savvy staff or consultants dedicated to your practice’s electronic marketing initiatives, it still helps to have an appreciation of search engine optimization, Google+, and call-to-action terms…

 

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